Influential Social Media Campaigns: Analyzing the Success of #IceBucketChallenge
The Birth of #IceBucketChallenge The Ice Bucket Challenge was introduced in the summer of 2014 by the ALS Association, a…
Category: Innovative Techniques
Uber’s Disruption of the Transportation Industry: Lessons in Disruptive Marketing
The Rise of Uber Uber has been a game-changer since its launch in 2009, and has disrupted the transportation industry…
How Nike’s Iconic Slogan Just Do It Transformed Their Marketing Game
The Beginning of Just Do It It all started in 1988 when Nike was experiencing a decline in sales. The…
Amazon’s Personalization Strategies: How They Mastered the Art of Targeted Marketing
Introduction Amazon is the world’s largest online retailer, and has become synonymous with online shopping. One reason why Amazon has…