How Nike’s Iconic Slogan Just Do It Transformed Their Marketing Game
The Beginning of Just Do It It all started in 1988 when Nike was experiencing a decline in sales. The…
Category: Innovative Techniques
Uber’s Disruption of the Transportation Industry: Lessons in Disruptive Marketing
The Rise of Uber Uber has been a game-changer since its launch in 2009, and has disrupted the transportation industry…
Influential Social Media Campaigns: Analyzing the Success of #IceBucketChallenge
The Birth of #IceBucketChallenge The Ice Bucket Challenge was introduced in the summer of 2014 by the ALS Association, a…
Amazon’s Personalization Strategies: How They Mastered the Art of Targeted Marketing
Introduction Amazon is the world’s largest online retailer, and has become synonymous with online shopping. One reason why Amazon has…