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Category: Marketing Adaptation

How Nike’s Iconic Slogan Just Do It Transformed Their Marketing Game
Marketing Adaptation

How Nike’s Iconic Slogan Just Do It Transformed Their Marketing Game

Marketing ExposedOctober 20, 2023

The Birth of “Just Do It” Nike’s famous slogan “Just Do It” was coined in 1988 by Dan Wieden, the…

Google’s Algorithm Updates: Navigating the Changes for SEO Success
Marketing Adaptation

Google’s Algorithm Updates: Navigating the Changes for SEO Success

Marketing ExposedOctober 2, 2023

Introduction Google’s algorithms are constantly changing, which can be frustrating for those who rely on search engine optimization (SEO) to…

Airbnb’s Disruption of the Hospitality Industry: Lessons for Marketing Professionals
Marketing Adaptation

Airbnb’s Disruption of the Hospitality Industry: Lessons for Marketing Professionals

Marketing ExposedJuly 26, 2023

Introduction Airbnb is one of the most popular global hospitality brands, taking the hospitality industry by storm, and transforming the…

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