Amazon’s Personalization Strategies: How They Mastered the Art of Targeted Marketing
Introduction Amazon is one of the largest e-commerce platforms in the world today, and a big part of its success…
Category: Sustainable Marketing
Instagram’s Evolution: From Photo-Sharing App to a Marketing Powerhouse
Introduction Instagram, the social media platform that started as a photo-sharing app, has tremendously evolved since its launch in 2010.…
The Legendary Marketing Rivalry of Coca-Cola vs. Pepsi Explored
The Early Days In 1886, Coca-Cola was invented by John Pemberton in Atlanta, Georgia. It was first sold at a…
The Rise and Impact of Influencer Marketing in the Beauty Industry
The Emergence of Influencer Marketing in the Beauty Industry The digital age has revolutionized the beauty industry. With their massive…