Once known as the go-to store for middle-aged moms, Target has undergone a major transformation in their marketing strategy over the past few years. In an effort to capture the attention of millennials, Target has implemented several tactics to change the way they are perceived.
A Fresh New Look
One of the most noticeable changes in Target’s new marketing strategy is their updated look. They have incorporated a minimalist aesthetic with clean lines and bold typography to appeal to younger consumers. Their redesigned stores are also more open and airy, creating an inviting atmosphere for shoppers.
Inclusivity in Advertising
Target has also made a conscious effort to be more inclusive in their advertising. They have featured models of different races, sizes, and abilities in their campaigns, which has resonated with millennials who value diversity and representation.
Collaborations with Influencers and Designers
Target has partnered with popular influencers and designers to create exclusive collections. These collaborations have generated a lot of buzz and excitement among millennials who are always looking for the next big thing.
Target has also focused on omnichannel marketing by integrating their online and in-store experiences. They offer free shipping and easy returns for online purchases, as well as in-store pick-up options. This allows for a seamless shopping experience for their customers.
Target’s new marketing strategy has paid off, as they have seen an increase in sales and foot traffic. Millennials now make up a significant portion of their customer base, and their efforts to appeal to this demographic have not gone unnoticed.Overall, Target’s marketing makeover serves as a great example of how a brand can adapt to changes in consumer behavior and preferences. By focusing on inclusivity, collaborations with influencers, and a seamless omnichannel experience, Target has successfully captured the attention and loyalty of the millennial audience.