Introduction
The Campaign
The Success
- Raised over $220 million for ALS research, compared to $19.4 million raised by the ALS Association in the same period in the previous year.
- Generated 2.4 million videos on Facebook, 2.2 million tweets, and 5.5 million mentions on Twitter.
- Increased awareness of ALS globally and educated people on the impact of the disease.
The Lessons
- It was simple and easy to participate in, making it accessible to a wide audience.
- It was fun and interactive, creating a sense of community and shared experience among participants.
- It had a clear purpose and goal, making it easy for people to understand why they were taking part.
- It allowed for creativity and personalization, giving participants the freedom to add their own spin to the challenge.