Google’s algorithm updates can be a nightmare for any SEO marketer. With every update, there’s a wave of websites that lose their positions on the search results pages, while some others gain positions. However, if you’re able to navigate through the changes, they can be an ebb and flow of opportunities too. In this post, we’ll discuss some tips for you to navigate through the Google algorithm updates for the success of your SEO strategy.
1. Keep an Eye on Updates
The basic and foremost tip for you to navigate through the Google algorithm updates is by keeping an eye on the updates itself. Subscribe to Google’s algorithm update newsletter to stay updated on the changes. Besides that, there are a couple of other websites you can consider to stay updated. Moz’s Google Algorithm Change History is a popular one.
2. Avoid Blackhat SEO
Blackhat SEO tactics can end up hurting your ranking when an algorithm update rolls out. Hence, it is always better to stick with white-hat SEO that focuses on user experience, quality content, mobile-responsiveness, and natural link building.
3. Quality Content
Google’s algorithm updates do focus on quality content. One of the updates, the Panda update, is solely there to ensure that the content on the website is of high quality. Hence, invest in producing quality content that can engage users, answer their questions and add value.
4. Work on Website Speed
Website speed is an important factor in Google’s algorithm updates. Users prefer fast websites, and search engines know that. Hence, improve website speed by compressing images, optimizing scripts and code, and working with a faster hosting service.
5. Watch Your Backlinks
Backlinks play a significant role in Google’s algorithm updates. While high-quality backlinks can impact ranking positively, spammy backlinks can hurt your ranking. Hence, it’s important to audit your backlink profile regularly and disavow spammy backlinks to minimize the damage during an algorithm update.
Google’s algorithm updates may be stressful sometimes, but they are here to ensure a better user experience on the internet. Hence, by keeping up with the updates, ditching blackhat methods, producing quality content, improving website speed, and checking backlinks, you can navigate through the changes for the success of your SEO strategy.